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3 Tips on Social Media for Business


Advertising medicine through social media is a gambit best done discreetly. While less serious industries have made their mark on social media with casual and sometimes funny posts (Wendy's twitter page comes to mind), a clinic or hospital will likely have less success with humour in advertising (Ryan Lee’s Chiropractic Center stands out, but viral sensationalism is rarely attained intentionally). So what do you do? Here are a few tips for using social media to your advantage:

·        Pictures, pictures, pictures
Advertising on a platform like Instagram inherently requires photos of your environments, but this is applicable across any social media. People want tangible evidence, and pictures do much to help fill in their mental pictures. Showing off your facilities will put potential patients at ease and will also help showcase everything you’re doing right. A professional photographer, particularly one well-versed in room staging is recommended to make your workplace look the most presentable.

·        SEO & You
SEO, or Search Engine Optimization can be a daunting and confusing process. Most search engines (Google and Bing, in particular) use a complex system of algorithms to find relevant ads to display alongside any given results. There are many ways to turn search results in your favour, however, and websites such as Ahrefs can be used to manipulate how search engines find your practice. They aren’t the only site though, so it’s best to do your research to help your site gain more traffic.

·        Keep it simple
An eye-catching logo and a short phrase to represent your practice can be the difference between a new client and a forgotten clinic. For example, my family doctor’s office has adopted “Better Care, Together” under their logo of abstracted people standing together. It’s simple, yet effective. When people are combing through their options, it will greatly help your chances of grabbing their attention if you have something short and memorable to draw them in.

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