Advertising medicine through social media is a gambit best done discreetly. While less serious industries have made their mark on social media with casual and sometimes funny posts ( Wendy's twitter page comes to mind), a clinic or hospital will likely have less success with humour in advertising ( Ryan Lee’s Chiropractic Center stands out, but viral sensationalism is rarely attained intentionally). So what do you do? Here are a few tips for using social media to your advantage: · Pictures, pictures, pictures Advertising on a platform like Instagram inherently requires photos of your environments, but this is applicable across any social media. People want tangible evidence, and pictures do much to help fill in their mental pictures. Showing off your facilities will put potential patients at ease and will also help showcase everything you’re doing right. A professional photographer, particularly one well-versed in room staging is reco...
I have never understood how to manage a LinkedIn profile efficiently. For those unfamiliar with the social networking platform, its big-picture purpose is to connect employers and employees through endorsements from coworkers and those who can vouch for an individual's skills. It can connect businesses and their representatives to assess potential employees discretely through the employee’s connections to others. My issues with LinkedIn are the same ones I have with social media in general: it isn’t real. It is at best a surface representation of the best aspects of a person’s employable identity. One can spend hours curating a LinkedIn page (or minutes, buying endorsements to add credibility to their claims) to present their ‘best self’ when truthfully they have curated the subset of their character that employers are looking for. A five minute conversation with someone who knows the profile-holder in person could tell you more than every tagged skill the person posted to t...