Mohawk South Medical Services

Advertising medicine through social media is a gambit best done discreetly. While less serious industries have made their mark on social media with casual and sometimes funny posts ( Wendy's twitter page comes to mind), a clinic or hospital will likely have less success with humour in advertising ( Ryan Lee’s Chiropractic Center stands out, but viral sensationalism is rarely attained intentionally). So what do you do? Here are a few tips for using social media to your advantage: ·         Pictures, pictures, pictures Advertising on a platform like Instagram inherently requires photos of your environments, but this is applicable across any social media. People want tangible evidence, and pictures do much to help fill in their mental pictures. Showing off your facilities will put potential patients at ease and will also help showcase everything you’re doing right. A professional photographer, particularly one well-versed in room staging is reco...

I have never understood how to manage a LinkedIn profile efficiently. For those unfamiliar with the social networking platform, its big-picture purpose is to connect employers and employees through endorsements from coworkers and those who can vouch for an individual's skills. It can connect businesses and their representatives to assess potential employees discretely through the employee’s connections to others. My issues with LinkedIn are the same ones I have with social media in general: it isn’t real. It is at best a surface representation of the best aspects of a person’s employable identity. One can spend hours curating a LinkedIn page (or minutes, buying endorsements to add credibility to their claims) to present their ‘best self’ when truthfully they have curated the subset of their character that employers are looking for. A five minute conversation with someone who knows the profile-holder in person could tell you more than every tagged skill the person posted to t...

( inspired by the following post : Caution: Enter at your own risk! ) Working in medicine can be an exhausting experience. One harrowing day of helping folks with health issues can make it very difficult to get out of bed the following morning. Sometimes melancholy can slip in and, before one knows it, negativity is pervading their work and home life. It’s been proven by more than one study that starting the day by expressing gratitude is a good way to shift into a positive mental attitude, but without guidance and previous experience in doing so, it can be difficult to form these thought patterns. What can be helpful, is to find some source of humour—a lighthearted story or video to kick start your foray into the workplace. There are very few fields of medicine that serve patients who arrive happy. It’s an environment meant to assist those in pain covering massive spectrum of treatment, with the hopes that people will leave happy. While its not the healthcare administratio...